Hey there! I’m Alex, and flooring runs in my blood. I literally spent weekends as a kid helping my parents roll out carpet and stack plank samples in our family workshop. Over the past 24 years, I’ve honed my craft on everything from elegant hardwood in living rooms to larger projects like installing tile in commercial spaces. I love breaking down complex installs into simple, do-able steps, and on this blog you’ll find the hands-on tips and real-world tricks I’ve picked up on every jobsite. When I’m not measuring rooms or testing the latest eco-friendly flooring, you’ll find me sipping espresso and sketching floor plans!